As we approach the end of another year, we find ourselves compelled to express our deep appreciation for the incredible partnerships that have shaped 2023 into a year of growth, collaboration, and gratitude.

In the dynamic world of marketing, one thing remains constant: the power of a compelling brand story. As marketing professionals, you understand the value of connecting with your audience on a deeper level, and what better way to achieve this than through the medium of video. At Tice Studios, we believe that interviews are the backbone of a brand's narrative, a source of authenticity, and a gateway to building lasting connections. Today, we'll explore why interviews are crucial and share some invaluable tips and tricks for a successful interview production day.

In today's fast-paced and short-attention spanned digital world, short-form content often takes center stage for quick engagement and catchy storytelling. However, there's a growing trend among brands to invest in long-form documentary-style content. Why? The answer lies in the depth, authenticity, and immersive storytelling that long-form content can offer. Let’s explore when and why brands should consider embracing the power of long-form content.

Tice Studios is thrilled to announce that our new documentary film, "Blind Momentum," is currently in production. Directed by our founder Laura Tice and produced entirely in-house, this film celebrates the power of the human spirit and what it takes to transform the impossible into possible.

Authentic content has an organic way of connecting with audiences, and with the increase of content marketing, some consumers have gotten wary of overly polished production. It can come off as too “sales-y”. A frequent question we discuss with our clients is '“How do we balance polish and authenticity?” For us, the first step in answering this question is to define “authentic.”

We believe that production is powerful - because stories, no matter the medium, are powerful. We also believe you can build your brand holistically, strategically, and cost effectively. That’s why we offer holistic production solutions. But what is holistic production?