What is Holistic Production?

HOLISTIC · /ho·lis·tic/ · adjective · Characterized by the belief that the parts of something are interconnected and can be best explained by reference to the whole.

We continuously witness companies that want to leverage the incredible power of production assets (whether through video, photography, and/or sound) but they don’t know how to approach it holistically. So what happens is very reactionary. They need an asset, they spend a lot of money and a lot of time to create the one thing, and then that’s it. 

But what if you could leverage the most out of your production days and edits? What if your assets could continuously bring you returns on your investment long after they first launched? What if you could maintain brand quality and consistency throughout all of your assets? What if you could have a strategic plan that made sure your needs were handled, without the rush or any unexpected costs? And what if you could go back to focusing on what’s next, while your assets were created, managed, categorized, and leveraged?

We believe that production is powerful - because stories, no matter the medium, are powerful. We also believe you can build your brand holistically, strategically, and cost effectively. At Tice Studios, our mission is to produce with purpose, building solid foundations that enable you to achieve your long-term goals. We are passionate innovators who strive for elegant creativity in everything we produce. We are not just a production company - we are your holistic, strategic production partner.

So, what do we mean by holistic production?

Holistic production looks beyond your one-off project needs and instead evaluates your long-term business goals. By taking a step back and viewing the bigger picture, we make your production dollars go further through strategic planning, advantageous production days, negotiated usage rights, optimized deliverables, and detailed asset management. This partnership means you and your budgets are working smarter, not harder, and we are building a robust production ecosystem that can grow and adapt alongside your business growth.

Throughout the planning process, we are continuously asking “what if?” What if we added photography? What if, while shooting photos, we created gifs or cinemagraphs? What if we repurposed this later for blog posts or how-to videos? What if we took pieces of this interview and turned it into an advertorial? What if we also captured additional or behind-the-scenes assets for social media? You’ve already got the props, location, talent, products or services, lighting, cameras, and crew - why not capture absolutely everything you can right then and there? These smaller incremental costs during production can give you way more for your dollars, and even if you don’t want to execute the post-production of the “add-on” right away, you’ve already got it for when you need it. You aren’t having to spend the time or money on an additional production.

This shift of mindset when approaching production is a game-changer when it comes to your content. We’ve seen companies use this holistic approach to build strong brand presence and continuously connect with their audiences without having to reinvent the wheel each time. And even better, it doesn’t matter the size of your company or your marketing budget - you can still use this approach to gain the most out of your production assets. If you want to create quality content in a strategic, holistic way, we would love to help you get started.