In the dynamic world of marketing, one thing remains constant: the power of a compelling brand story. As marketing professionals, you understand the value of connecting with your audience on a deeper level, and what better way to achieve this than through the medium of video. At Tice Studios, we believe that interviews are the backbone of a brand's narrative, a source of authenticity, and a gateway to building lasting connections. Today, we'll explore why interviews are crucial and share some invaluable tips and tricks for a successful interview production day.

Authentic content has an organic way of connecting with audiences, and with the increase of content marketing, some consumers have gotten wary of overly polished production. It can come off as too “sales-y”. A frequent question we discuss with our clients is '“How do we balance polish and authenticity?” For us, the first step in answering this question is to define “authentic.”

We believe that production is powerful - because stories, no matter the medium, are powerful. We also believe you can build your brand holistically, strategically, and cost effectively. That’s why we offer holistic production solutions. But what is holistic production?

You’ve invested a lot to get here. You’ve gone through the whole process of strategy, concepting, planning, producing, and post-production, and you are finally ready to launch your video. This is not the time to go on autopilot - this is the time to optimize your investment. What you do next can help you crush your goals, or cause all that hard work to fall flat. Learn more about how to nail the final step.