You’ve invested a lot to get here. You’ve gone through the whole process of strategy, concepting, planning, producing, and post-production, and you are finally ready to launch your video. This is not the time to go on autopilot - this is the time to optimize your investment. What you do next can help you crush your goals, or cause all that hard work to fall flat. Learn more about how to nail the final step.

Our Executive Producer and Director Laura Tice looks back on her career so far and reflects on her favorite type of videos to create and why they are so powerful.

Music can have a significant impact on the tone of your project. And when it has such a big impact on a piece, adding custom music can really take your project to the next level. So when it comes to custom music, why does it hit differently?

One thing is clear upon entering The Temple - you are in good hands. The “why” behind the creation of The Temple comes front-and-center in this piece, keeping focus on the hands of the healer, who creates the space and treatments within these self-care rituals.

When looking at your overall marketing goals, it’s important to make sure you are creating videos that actually help support and drive those goals. This may leave you asking “When is it most impactful to create a video?” Here are four key moments to utilize video to maximize your ROI.

For Rack Room Shoes’ “100 Years Forward” celebration, we were tasked with creating videos that captured both the spirit of the company’s 100 years of success and the employees’ ongoing connections to the company.