We are diving into the latest trends and insights from the Wyzowl 2024 State of Video Marketing Report, unraveling the challenges and transformative power of video in contemporary marketing.

In the continuously evolving landscape of digital marketing, video remains a powerful tool for engaging audiences. As we step into 2024, several trends are shaping the way businesses leverage video content to connect with their target audience. From interactive elements to immersive experiences, let's explore some video marketing trends for the year ahead.

In today's fast-paced and short-attention spanned digital world, short-form content often takes center stage for quick engagement and catchy storytelling. However, there's a growing trend among brands to invest in long-form documentary-style content. Why? The answer lies in the depth, authenticity, and immersive storytelling that long-form content can offer. Let’s explore when and why brands should consider embracing the power of long-form content.

Our Executive Producer and Director Laura Tice looks back on her career so far and reflects on her favorite type of videos to create and why they are so powerful.

When looking at your overall marketing goals, it’s important to make sure you are creating videos that actually help support and drive those goals. This may leave you asking “When is it most impactful to create a video?” Here are four key moments to utilize video to maximize your ROI.