The Art of Long-Form Brand Storytelling: When and Why To Invest
In a fast-paced digital world full of seemingly ever-shortening attention spans, short-form content often takes center stage for quick engagement and catchy storytelling. However, there's a growing trend among brands to invest in long-form documentary-style content. Why? The answer lies in the depth, authenticity, and immersive storytelling that long-form content can offer. Let’s explore when and why brands should consider embracing the power of long-form content.
The Value of Long-Form Content
Long-form content, in the context of brands, typically refers to video content that extends beyond the conventional two-to-three-minute video format. These pieces are an investment in time and resources, but they can yield significant returns when used strategically. Here's when it makes sense for brands to opt for long-form content:
1. Complex Brand Stories
Brands with intricate histories, unique origin stories, or deeply ingrained values often find it challenging to convey their essence in a short video snippet. Long-form documentaries provide the canvas to paint a comprehensive picture of the brand's journey and its evolution over time.
2. Educational Content
When your brand offers products or services that require in-depth explanations, tutorials, or demonstrations, long-form content can serve as an educational tool. Dive deep into the details to help your audience truly understand and appreciate what you have to offer.
3. Brand Evolution
Has your brand undergone significant changes, such as a rebrand, expansion into new markets, or a shift in core values? Long-form content can clarify the reasons behind these transformations and help your audience connect the dots.
4. Legacy and Heritage
If your brand has a rich history or is celebrating a significant milestone or anniversary, a long-form documentary can be the perfect way to reflect on your journey, your contributions, and the lasting impact you've had.
5. Thought Leadership
For brands aspiring to be recognized as thought leaders in their industry, long-form content can provide a platform to explore industry trends, innovations, and forward-looking insights. Position your brand as an authoritative voice.
6. Inspirational Stories
Some brands have inspiring stories, or they are closely linked to remarkable individuals or events. Long-form documentaries can tell these stories in a way that tugs at the heartstrings of your audience and leaves a lasting impression.
7. Community Engagement
If your brand boasts a passionate community or a dedicated customer base, consider creating long-form content that celebrates the stories of these loyal advocates. Building a sense of belonging can strengthen loyalty.
While short-form content remains a valuable tool for capturing initial attention and quick engagement, long-form content holds the power to convey the essence of your brand, its values, and its impact in a way that shorter formats often can't. By strategically investing in long-form content, your brand can create authentic, immersive experiences that connect with your audience on a deeper level and leave a lasting impression. It's all about finding the right balance in your content strategy and choosing the format that best serves your brand's goals and values.
According to Think with Google: creators have found that including longer videos in their content mix leads to greater viewer engagement with their channel. Also, according to a recent Pixability study, branded video content over 10-minutes long has higher engagement than branded content of shorter video length.
Ready To Dive Deeper Into Your Brand's Narrative?
Creating long-form brand content can be a transformative step in connecting with your audience on a profound level. If you're inspired to explore the possibilities and embark on a captivating storytelling journey, we're here to help. Our team of seasoned storytellers and content creators is eager to collaborate with you. Let's craft a compelling narrative that leaves a lasting impact.
And don’t forget, when used as part of a holistic production approach, your long-form content can pay dividends long-term. Contact us today to learn how to make your production dollars go further.
